The vast majority of blockbuster films produced today rely largely on special effects and 3D broadcast animation. 3D visual effects have many creative and practical applications in the realm of film production as well. 3D animation allows the producer to film histories, zoom in on scenes, and capture seemingly dangerous images without having to capture actual scenes on camera.
Due to the increase in video and television programming, obtaining a significant and sustainable audience has proven to be a challenge. Without a large enough audience, programs are not able to survive much less thrive. Research has shown that the use of 3D animation for broadcast can increase the number of viewers. Modern audiences are also more used to the navigation of 3D images due to increased 3D gaming and films.
Despite the obvious success of these technologies, animation studios have shied away from its use due to time and budgetary constraints. With the dawn of newer technologies, however, 3D graphics have come into the reach of any production desiring them. Whereas before production teams would have to spend countless hours and amounts of money creating 3D graphics, today technology allows them to create their desired product in as little as a week Because 3D filming is not limited when it comes to movement, 3D can take the viewer virtually anywhere including places where a camera cannot. Through the use of virtual cameras, the scene can be completely explored and the watcher can become an even closer part of the story.
Because of the amazing advances that have been made in 3D technology, animators can take the audience on incredible journeys and give them a point of view as the watcher that was previously impossible with actual footage. There is really no limit to what can be portrayed using 3D graphics. 3D filming and graphics have proven themselves capable of saving both time and money when it comes to creating realistic experiences such as films that give viewers first-hand looks at marine life under the waves, the internal functioning of the human body, and ancient sites such as catacombs.
If there is one thing that 3D technology is excellent at, it is holding the attention of the viewer whether it is being used in film, marketing, or as a relatively simple visual aid. This technology is also used in courtrooms in order to demonstrate how a crime or event transpired as well as in commercials, product demonstrations, and museums. Because 3D technology and filming is able to accomplish so much, the only real limitation today is the imagination of the producer.
TMBA is a animation studio in NYC. Find out more about 3d animation for television by visiting the studio website.